ConstantContact VS HubSpot: Which Marketing Platform is Right for Me? Though both platforms offer a multitude of features that will cater to different types of businesses; which one should you choose? In this post, we are going to do a comprehensive side by side comparison of ConstantContact vs HubSpot analyzing features, usability, pricing and cost; customer support & more. So whether you’re a small business owner needing an email marketing tool with a simple-to-understand dashboard or if you need one that handles all of your marketing, this guide is for you.

ConstantContact vs HubSpot Overview

Before deciding on the best marketing and CRM platform for your business, it is important to know what distinguishes one from another. People like ConstantContact, and HubSpot are two big platform in this field serving some special function to their users. This will give you a grounding in both and may help on deciding which might be the right platform for what are trying to do.

ConstantContact

Very likely, you know ConstantContact through its email marketing tools. Since its founding in 1995, the company became a marketing automation platform focused on email for small and medium businesses. What: ConstantContact brings the easiest-to-use tools around to make email marketing simple and effective. Users can craft email campaigns via an intuitive interface and access a simple drag-and-drop email builder that does not require advanced technical know-how to deliver professional looking emails. ConstantContact has come a long way, over the years they now offer social media marketing and event management in addition to their online survey solutions – making them an all around powerhouse for any business looking to engage with its audience across different touch points.

HubSpot

Founded in 2006 HubSpot is an all-in-one platform that goes well beyond email marketing. HubSpot A powerful CRM designed for integrating marketing, deals and customer service tools all in one platform. This way, businesses can handle their full customer experience from lead generation to post-sale support without interruptions. With its free version, HubSpot’s CRM is accessible to businesses of all sizes; however, it comes packed with advanced features satisfying the most complex needs. Of particular note are the advanced workflows, A/B testing and tailored content delivery in these marketing automation features. The collection of knowledge and skills given to users through HubSpot’s vast resource library, is unmatched by other platforms.

A Reliable Comparison Between ConstantContact and HubSpot

Hubspot, as you know provides a comprehensive suite that includes CPQ for better management but on the other hand Constant contact only tends to offer email marketing specifically and some additional engagement tools. ConstantContact is a great option if streamlining your email marketing initiatives are top priority. If you want to opt for an all-in-one suite covering marketing, sales and customer service then HubSpot is a better option.

Continue reading to learn more details, including individual features, ease of use and support quality for these tools as well so you can choose between Constant Contact vs HubSpot fully informed.

Core Features

You need to know what each platform has in common and understand this well if you want a framework for comparing ConstantContact vs. HubSpot so long as your business metrics are concerned. They have a variety of tools at their disposal, all designed to improve your marketing – but really focus on different aspects of customer engagement and management.

ConstantContact

Email Marketing Functions: ConstantContact has powerful email marketing features with a drag and drop builder and hundreds of thousands ready-made templates. Its automated email campaigns are personalized, following users behavior and preferences.

List Management: you can easily manage and segment your email lists with ConstantContact. It provides tools to import, organize and segment contacts so that you can deliver messages the right people.

Integration with Social Media: ConstantContact integrates its services to all the leading social media platforms which will allow users manage and create their own ad while at marketing mails too.

Event Management – ConstantContact offers event management tools that lets you create and promote events, send invitations, accept RSVPs.

Reporting and analytics: Providing standard reporting, ConstantContact provides an overview of how your email campaigns are performing in terms of open rates, click-throughs etc…

HubSpot

HubSpot CRM and Contact Management: HubSpots standalone Free CRM is a feature of its own, making it one imperative solution for managing customer relationships. It comes with Contact Management, Deal Tracking and Sales Pipeline for $0.

HubSpot Email Marketing: Hubspot offers a feature-rich email marketing platform that includes subject line A/B testing, personalization, detailed performance analytics and more. Experience: The users are able to run focused email campaigns that target their audience efficiently.

Marketing Automation: HubSpot has an advanced marketing automation tool that enables businesses to build intricate workflows that automate menial tasks and guide leads through the sales funnel.

HubSpot – Sales Tools & Pipeline Management. Deals, tasks and automated follow-ups are part of the sales infrastructure built by HubSpot company into their software hive. Enabled organizational sales efficiency

Customer service and support tools — We believe providing customer success is a marketing tactic in itself, so the HubSpot Service hub includes helpdesk tools, ticketing systems, as well as mechanisms to gather feedback from your customers.

Feature Comparison: ConstantContact vs. HubSpot

Although ConstantContact has adeptly carved out a niche by making marketing emails simpler to build, share and track (and even includes tools for social media and event management), HubSpot proved itself as feature-rich in terms of broader category capabilities such as CRM, Marketing Automation or Sales enablement. For small busines s email marketing with no fuss, ConstantContact is a perfect answer. Nevertheless, if you need an all-in-one platform with marketing,… …sales and customer service integrated into one single product then HubSpot is way more powerful.

Below, you can discover some of the basics on how ConstantContact vs HubSpot performs within ease of use, pricing, support and others.

Ease of Use

As you evaluate marketing and CRM platforms, one of your top concerns will be usability. While both ConstantContact and HubSpot have a beginner-friendly interface, they target different levels of user experience with technology.

ConstantContact

Interface and Navigation: The folks at ConstantContact have simplicity in mind. The interface of Carbon lets you navigate and discover the tools that are all clean & intuitive to use Specifically, the drag-and-drop email builder makes it easy for even unskilled designers to create beautiful emails quickly.

Getting started with ConstantContact is very easy, you will have an onboarding process and setup as well. The guided onboarding process takes users through their new account setup, importing contacts and creating a campaign. It also includes step-by-step tutorials and a setup wizard, which makes the initial configuration process much easier for beginners.

Learning Curve and Training Resources: While ConstantContact has a friendly user interface, it may still take some time to get used to creating more complex campaigns. There are also numerous tutorials, webinars and how-to guides which make users quickly become pros with the platform. The platform has live customer support to cater for any questions or issues.

HubSpot

Interface and Navigation: I must say when it comes to Complexity of Interface, HubSpot is a good one out there regarding its extensive features. But the platform is linear, meaning that after some getting used to it, there seems to be a logic in navigation. A CRM dashboard displays all sales, marketing and service activities on a single screen for users to manage everything centrally.

Setup and Onboarding Process: The on-boarding process of HubSpot is quite tedious because it has all the features in one platform. Make no mistake – it offers step-by-step guides and resources to get users up and running with their CRM, connect other tools, as well as build marketing automation workflows. HubSpot’s onboarding process is comprehensive, which means that users are able to full out the potential of this platform.

Both Platforms Learning Curve :The learning curve for HubSpot is significantly higher compared to ConstantContact due to sophisticated feature set. But HubSpot Academy provides a lot of education (certification courses, tutorials, and webinars) so users can become pros on the platform. HubSpot has also great customer support; they can help you out with any issues.

Ease of Use Comparison: ConstantContact vs. HubSpot

Constant Contact is user-friendly and small-medium sized businesses. Easy navigation and quick setup; suitable for people with less tech knowledge At the same time, HubSpot has an entire toolkit and ecosystem of tools that offer tons more functionality with a bit more complexity. That said, the platform has extensive training resources and support available to help users navigate its deeper features.

If all you want to is get started with an Email marketing tool that should be as ease of a click-work, ConstantContact becomes your primary preference. But if you need a robust system that includes marketing, sales and service (and yes it can be more complex at the beginning), HubSpot may win.

We break down pricing, integrations, customer support and more to help you see which one is the better choice between ConstantContact or HubSpot.

Pricing and Plans

Price is an important factor when it comes to a marketing and CRM platform. Featured Pricing ConstantContact and HubSpot have different pricing structures, each designed to address various business needs and budgets. These are just the basic top-level pricing plans but understanding these with help guide on which platform offer wort value for your investment.

ConstantContact

ConstantContact offers a very simple pricing structure which is based on how many contacts are in your email list. The platform offers two main plans for use:

Core: $9.99/month for 500 contacts, This package offers a basic email marketing suite with custom templates and list management capabilities.

Plus: Begins at $45 per month for 500 contacts This plan is Core plus advanced automation, event marketing and additional customization options.

The more people you contact, the higher your bill goes. ConstantContact – It has the highest monthly pricing and cost of a new user, but discounted their yearly billing plans AND provides 60 days free to try it first.

HubSpot

Pricing: HubSpot has a more nuanced pricing structure and its several different tiers each work for different businesses. HubSpot Pricing is divided into three major hubs: marketing, sales and service they each have Free, Starter Pro and Enterprise Plans.

HubSpot free CRM (basic contact management, deal tracking and limited email marketing) Especially for new businesses or those with smaller budgets, this is a great solution.

At $50 per month and up, the Starter tier unlocks a few more features such as email marketing capability, ad management tools and some additional automation capabilities.

Professional: The Professional tier costs $800 per month and is perfect for businesses that need smarter automation, more powerful reports, or personalized tools.

Enterprise – Tailor made offers for large companies to advanced customisation, predictive lead scoring and enterprise grade security.

Businesses that require multiple hubs can save on costs with HubSpot’s bundled pricing, which is much cheaper than buying each hub individually. Moreover, HubSpot often provides savings for annual billing and offers a free 14-day trial period on its paid plans.

Pricing Comparison: ConstantContact Vs. HubSpot

Pricing comparison: ConstantContact is generally less expensive and simpler, so it will be more suitable if you are a business that relies heavily on email marketing. The tiered pricing according to the size of your list, means companies can easily increase functionality as their needs compound – without overcapitalizing.

While on the higher end in terms of price, HubSpot does provide a range of additional marketing, sales and customer service capabilities. It is a great free solution for the basic needs of a business and can be scaled up to more advanced plans as your requiements grow. This makes HubSpot pricing great for companies who want an all-in-one solution and businesses that are willing to invest in a platform they can expand with as the business does.

We will discuss in the proceed sections about integration capabilities, customer support and other important things which help you to conclude whether ConstantContact vs HubSpot is good.

Analytics and Reporting/logging functionalities

One of the main things you can ascertain how well your marketing efforts are performing is through effective analytics and reporting. So, even though both provide you the tools to gather profound and actionable insights; how they do it is quite different.

ConstantContact

Analytic tools like those offered by ConstantContact are aimed at giving you an overview of your email campaign performance as a whole. Report on open rates, click-through rates, bounces and unsubscribes. This removes the noise and presents the important stats in an easily digestible way that consumers can relate to how well their marketing is working. ConstantContact also has a very low learning curve, it makes use of the automated analytics that are easy to read by even someone with no experience in email marketing.

HubSpot

+Having this expansive marketing platform, HubSpot will further extend its capability for analytics and reporting. Using email campaigns, HubSpot gives you not only the typical basic metrics but details about their entire journey from first touch to sign-up. The business analytics including website interaction tracking, social media engagement, and many other components of marketing performance are also provided on the platform. Safer: Companies can then study and generalize their whole marketing plan better.

Analytics and Reporting: ConstantContact vs. HubSpot

ConstantContact vs HubSpot Analytics and Reporting ConstantContact – With this, I do agree that both platforms have something for everybody when it… ConstantContact provides simple to analyze analytics, which means its ideal for those who rely mainly on email marketing campaigns and would benefit from understanding the basics without any extra hassle.

Whereas HubSpot has a more professionals set of analytics and reporting tools for companies that are looking to get full visibility into the performance of their marketing efforts. It also means very granular insights across your email campaigns and other marketing activity as a whole, so this is unrivalled depth of reporting which makes HubSpot the go-to product for those wanting far more joined-up analytics.

ConstantContact vs HubSpot: ConstantConversation been built with the aim of providing opportunities for users who are a marketing effort maximizer. But for those looking to do some deeper level and connected analytics work, HubSpot is the better solution.

Support and Resources

Proper resources and effective customer support are fundamental to reaping the most out of any marketing platform. Both ConstantContact and HubSpot provide a great deal of support as well, but they take care of the different (and similar) needs in other ways.

ConstantContact

Constant Contact – best in class customer support With help available over the phone, email or chat users can get live support whenever it is required. ConstantContact has a lot of training and guides available online too. These resources are intended to support people in improving their email marketing efforts, by empowering them with the flexibility of choosing how they want to learn or trouble-shoot.

HubSpot

Customer Support and Resources HubSpot takes customer support seriously. In addition to standard phone and email support, HubSpot features a robust knowledge base as well as community forums. These are platforms to help Hubspot users find answers, ask questions and engage with other fellow hubspotters. At the same time, HubSpot Academy is a place to get thousands of free courses and certifications about anything ranging from inbound marketing through sales up customer service. This educational content will help users address technical problems and increase their marketing knowledge in general.

ConstantContact vs HubSpot: Customer Support and Resources

ConstantContact vs HubSpot: Customer Support & Resources; Both platforms offer valuable tools and assistance in this area. ConstantContact is a standout for its training resources and dependable customer support designed to help businesses master email marketing. HubSpot, on the other hand is more expansive and provides a plethora of support options from courses in HubSpot Academy.

Both platforms are designed to ensure that users succeed by providing tools, and resources which can help them in all types of industries. ConstantContact is ideal for advanced email marketing users that require dependable support, while HubSpot has great educational content and more wider programming capabilities.

Summary of the Pros and Cons

ConstantContact Pros:

Apparent Polish: Easy to Use, Ideal in GUI and features for at least a beginner.

The Best Email Templates Library- offering the best range of pre-designed and hand-crafted responsive email templates for your every occasion.

All the email marketing tools you could ever need (automation, list management and reporting etc) in 1 place.

ConstantContact Cons:

No CRM: Lacks the advanced functionality of HubSpot that makes you able to simplify contact management.

Less Sophistication: Not as large a toolset with advanced features for marketing automation that can limit scaling capabilities of growing businesses.

HubSpot Pros:

Integrated CRM with Marketing Platform: This is the constellation of email marketing, CRM sales and customer service occupying in one bubble only!

Create advanced email automations that personalize marketing messages down to fine detail, all based on individual customer’s behavior and preferences.

This real-time service offering gives actionable insights of the Marketing performance and provides detailed analytics across various channel for businesses to use data & make decisions.

HubSpot Cons:

Learning curve and price: More options will be pricier, increasing the up front costs of your system which less expensive for a small business.

ConstantContact vs. HubSpot

And while this is true for the two marketing tools that we are comparing today, which offer a great tool for email campaigns (and more), ConstantContact also stands out when looking at its price and interface. It is most beneficial for simple email marketing and a good starting point for small businesses. On the other hand, HubSpot caters to businesses that require enterprise features and a truly scaleable platform across marketing, sales, and service. The use case you need ConstantContact or HubSpot for, what your budget is and how deep a connection are ready to arise with more intricate system – this will determine whether it’s better off grabbing one of both.

Wrap-Up: Picking the Best Platform for You

Best For Small BusinessesConstantContact is one of the simplest and easiest email marketing tools you can adopt if you (or your small business) have never used an email tool before. They provide easy to use tools for email creation and sending, along with good tracking options. ConstantContact — an email marketing tool that is absolutely user-friendly and not dependent on complicated CRM or automation structures

HubSpot is better suited for businesses looking to consolidate their entire marketing stack, not just email. The system features CRM, Email Marketing, Sales and Customer Service modules for a full 360 degree view on managing business relations and marketing across all possible channels. So it was great for businesses who were looking to grow bigger in size and also capture some deep insights about their customers and how well they can perform marketing.

Both ConstantContact and HubSpot Give You The Best of Both! If you need an email solution that is easy to use and saves time, consider ConstantContact; otherwise HubSpot includes a wide array of tools for businesses looking to have all marketing, sales,and service activities into a comprehensive platform. See both applications and judge according to you marketing needs, company scale type of the organization what are your plan into futuremappedrive. From there, think about what features of both are most important to your marketing strategy and ultimately select the platform that best aligns with your goals.

Conclusion

Therefore, it is important to select the right marketing platform for your business and having an understanding of pros helps you counter their cons. Both ConstantContact and HubSpot provide ample amounts of tools – but address different needs in doing so, and are best suited for differing business sizes.

Of course, if you are a small business or new to email marketing then ConstantContact could be the ideal choice for your needs. Yes, it has a user-friendly interface and considerable template library but lacking in the essentials – no email marketing essential functionalities. If you need a user-friendly email marketing platform that makes campaigns simple and easy to manage without the complexity of more advanced CRM or automation features, then ConstantContact is your best match.

However, businesses that need a bigger marketing solution than just email should consider HubSpot instead. HubSpot comes with sales, marketing automation and customer service capabilities in-built into the all-in-one platform. That makes it great for businesses that want to grow and get detailed statistics on their marketing. HubSpot may take a bit more time to truly understand but with its rich features and capabilities, it can prove invaluable for businesses that are thinking about scaling their operations or having a unified approach on marketing.

When comparing ConstantContact vs. HubSpot,, both platforms have pros and cons that make them market leaders in the marketing automation space. You must choose depending on your marketing needs, team size, budget and where you wantto Grow shortly. Because of this, you need to evaluate which features are most important for your marketing strategy and find the platform that same with what you want.

In the end, both ConstantContact and HubSpot are built to make you successful in your marketing! If you can identify what features are necessary and take a quick look at the strong points of both, it will clear your confusion further to opt one out that truly fits into your business!